Why All Animal Shelters Should be on Social Media

When is the last time you heard the song “In the Arms of an Angel?”

drtv-2006-sarah-mclachlan

quickmeme.com

 

If you love animals, chances are the ASPCA’s commercial featuring Sarah McLachlan’s famous song pulled at your heart strings. But did you start donating? Did you run out to the closest animal shelter to adopt a sad kitten or left behind puppy? Or did you just move on with your day after your fleeting sad feeling?

Before social media, nonprofit agencies, such as Humane Societies and Animal Rescue Leagues, would have to rely on traditional media and word of mouth to attract volunteers, fosters, and potential adopters. Thanks to Facebook, Instagram, and Twitter, that has all changed.

Most likely are you are an animal lover. Who isn’t?! This means there is a good chance you follow at least one animal shelter on social media. Just off the top of your head, how many times can you count seeing a post like this pop up on your newsfeed?

Miami Dogs FB

Or this?

BDRR tweet

Or how about this?

Peggy Insta

We’ve all seen the posts and the pleas, but not every post can be the same if an Animal Rescue really wants to make the most of social media.

One Reason, Three Ways

Social media websites such as Twitter, Facebook, and Instagram have become the perfect platform for animal rescues to spread the word and gain support for their cause. The reason is simple- visibility.

As of early 2016, Facebook reports 1.6 billion users, Instagram boasts 400 million subscribers, and Twitter has attracted 320 million users (source). While there is no way a picture of Fido is going to be seen by every user ever to grace these websites, when used correctly, these sites really do allow for maximum visibility. But how?

Education

If you work or volunteer in an animal rescue, you know that it isn’t all just about emptying the kennels. Of course you want the public to know about how many animals you have and who is available for adoption, but when these animals are finally placed in their forever homes, you want it to actually be forever. This means teaching people what is necessary when it comes to animal care. Whether it’s offering articles about the importance of vaccinations, providing information about spay/neuter clinics, listing where to find the best boarding options, or simply mentioning that your rescue is a resource of information for new and potential owners, educating the public is a big deal. Facebook, Instagram, and Twitter are all great ways to let the public know that your rescue really does care, and providing status updates (pictures included!) is a great way to draw more attention to these topics.

Peggy Adams FB

Donations

It’s not easy being a nonprofit organization, but thankfully social media is a big voice that shouts for free. Big donors usually fund major parts of animal rescue leagues, but you can’t knock on their door every time there is a shortage of training treats or a special surgery needed for a new rescue. Thankfully, all those animal lovers online are the perfect audience if you really are in need. With social media, even though your target audience for adoptions, volunteers, and fosters might be in a certain radius, those willing to donate know no distance. All it takes is one good social media share for someone in Texas to contribute to knee surgery for Fluffy in Florida.

BDRR FB

Action

Last but definitely not least, social media becomes the perfect platform to call on your community to make a difference. Hosting a walk? Advertise it! Need more volunteers? Ask for them! Need a short term foster situation? Use social media to explain the situation. Chances are you have more followers and page likes than you actually have volunteers, which means there are people interested in your cause but possibly not able to step up all the time. You’ve just got to call them to action when you need it most.

Why Strategy Matters

You’ve got to walk a fine line when sharing with the community about animals in need of saving. Not every post can be urgent or heartbreaking or you will risk losing followers. Thankfully, The Humane Society issued a set of guidelines to help out their fellow animal rescues find forever homes via social media (see infographic below).

Infographic

Additional Resources

Still not sure if you are ready to catapult your animal rescue into the vast world of social media? That’s okay. I’ve tracked down some more tips, tricks, and best practices from the professionals.

  1. Chad from Social360 offers some great tips on what exactly to share on every social media site, from Pinterest to Google+, blogs, Instagram, and Twitter. He even offers advice on website management and email marketing. Check out his article here.
  2. Taylor Downs, a Digital Marketing Manager, wrote a great blog “4 Social Media Tips for Animal Shelters” that is short and sweet, but really focuses on how social media is important for all nonprofit organizations. Find that here.
  3. Lastly, The Huffington Post published a great article a couple years ago that gave some awesome examples on actual animal rescues that benefitted from adding social media networking to their toolbox to help save lives. Check that article out here.

Last Thought

Remember, it’s not a competition, but it is a mission. The end goal is to save as many animals lives as possible, and social media is a great tool to connect those animals in need of homes with people able to provide a safe haven and good life for furbabies everywhere.

Baby-Hugging-Cat

giphy.com

 

Target Audience:

Animal rescue volunteers and facilitators, social media managers, content creators and journalism students.

Sources:

http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

http://www.adweek.com/socialtimes/shelters-use-social-media-strategy-find-homes-pets/205262

https://www.facebook.com/bigdogranchrescue/

https://www.facebook.com/PeggyAdamsARL/

https://www.facebook.com/urgentdogsofmiami/

http://www.instagram.com/bigdogranchrescue

https://www.instagram.com/peggyadamsrl

https://twitter.com/BDRRescue

 

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How to be a successful reporter on Twitter

I would like to introduce you to Whitney Burbank, journalist for WPBF 25 News, ABC affiliate for Palm Beach County, Florida. Originally from Boston, she has been breaking local news stories in West Palm Beach since 2014, covering everything from politics to special interest stories.

Whitney is very active on social media, specifically Twitter. Not only does she connect with fans and share local events, but most importantly she stays on top of breaking news with constant coverage that an audience can trust.

Just this week Jupiter High School suffered a bomb threat that caused a school evacuation. While parents continued to receive mixed messages from Palm Beach Sherriff’s office and the school board as to whether or not they could pick up their kids, Whitney continued to send status updates out via Twitter, from the civic center where students had been locked in.

WB Twitter 1

Photo: Twitter

 

As you can see, Whitney uses text, photos, and videos through Twitter to share information. She often tags WPBF 25 News in her posts so that any readers who may not follow her directly are still able to see ongoing stories in the community. This is a great way for her to not only continuously report on her own, but to get the word out to the entire WPBF audience, who of course share and retweet the stories that mean the most to them.

While hashtags are most effectively used on Twitter, Whitney is very selective in when and how she incorporates them into her tweets. Occasionally she does use her Twitter account to tweet about something other than news, such as fun in the office, or a weekend hobby she may be participating in, but in those times she usually uses hashtags as a way of differentiating her voice from informative for the public to playful and social. When Whitney chooses to use hashtags in tweets that are reporting local or national news, she uses them as a way that will allow others to find information. A great example is the Tweet below using #BREAKING to show the most up to date information about an incident involving several TriRail passengers in a crash, and another using #COREYJONES to add to a trending national news story.

WB Twitter 2

Photo: Twitter

 

WB Twitter 3

Photo : Twitter

Since Whitney is not the only reporter sending stories to the station, she also retweets important stories and tweets made by her colleagues at WPBF 25 News, but most importantly, she replies to her audience and uses Twitter to engage with followers, whether on a serious note or in a friendly manner.

WB Twitter 4

Photo: Twitter

WB Twitter 5

Photo: Twitter

 

Whitney Burbank is no doubt actively using Twitter to enhance her journalism career. While she can also be found on Instagram and Facebook, Twitter is by far her best platform to reach out to her audience, engage with public happenings, and make a difference when reporting stories.

 

Target Audience-  Palm Beach County residents, journalism students, social media students, other reporters taking on social media.

Facebook, the News, and the Future

What contribution do you think Facebook will make to news in the next 5 years?

Today, anyone who logs into their Facebook account on a computer is able to view Instant Articles, a compilation of topics and news stories that are currently trending on the social media website, as seen below. For now, this feature is not yet available on the mobile app, and I can only imagine this push will be happening sooner rather than later as people stray from desktops to mobile only.

 

Capture

Photo: Facebook.com

 

As for the future of news on Facebook, I trust that Facebook will only continue to develop greater applications for journalists to not only research news topics, but share. I would not be surprised for the side bar that now lists the Instant Articles to grow to include videos from the original journalists who have broken such stories.

On Facebook and Instagram mobile applications, users scroll past sponsored posts daily. I think Facebook would be smart to start to include short compilation videos of trending news stories, whether locally, nationally, or globally, as well as these random sponsored advertisements.

Insta SPonsored

Photo: Instagram.com

 

 

Are traditional news publishers losing control? Does Mark Zuckerberg have too much power?

I don’t think Mark Zuckerberg is looking to take over as the number one provider of news, but instead I think he is trying to develop tools that allow Facebook and Instagram users an even better opportunity to stay connected to the world around them. News publishers still have power, as long as they choose to adapt to how people are ingesting stories today.

Is Facebook the digital age’s answer to the printing press or TV transmitter as a means of distribution?

Times are changing, there is no denying that, but I don’t think you can write off print, television, and radio quite yet. Maybe it is because my first job out of college was working as a marketing assistant for a company that produced traffic reports in Washington D.C., but I always think about the times where people are not able to be plugged into a laptop, tablet, or smartphone. Making breakfast or dinner for a family is when a television might be playing with the local CBS affiliate, and commuting an hour to work on the highway is probably when the local ABC station broadcasts news, weather, and traffic reports. While digital may be the most popular way to distribute news to an audience, it should not be considered the sole answer to distribution.

dying_medium

Photo: Stickycomics.com

 

Will the “snackable” nature of Facebook content lead to less news consumption or a greater awareness of what is happening in our world?

I will admit that because of Facebook, I feel that I am much more aware of events happening in our world. Even special interest stories that may not be in my immediate area sometimes catch my attention and allow me to learn something new. Whether searching or stumbling, content shared on Facebook really can make a difference to a person when they take the time to soak in the information. The world becomes smaller online when so many people are able to connect and share stories and photos, but a smaller world isn’t always a bad thing.

snackable_content

Photo: SocialMediaWeek.org

 

I think the term “snackable” is a perfect term to describe the stories users come across, but I think this content is educating people, therefore bringing more awareness.

 

Target Audience- MMC6725, social media gurus, marketing professionals, avid Facebook users, young professionals.

Written to be shared on – Twitter, Facebook, Blog.

Shared via Twitter.

 

Why we should all be applauding Mattel

This week Mattel announced that Barbie would now be available in three new sizes- Petite, Tall, and Curvy.

new-barbies

As everyone knows, Barbie has long been the subject of criticism for promoting unrealistic body image for girls. Surprise, surprise, but not all females grow up to be blonde, have big blue eyes, a large chest, tiny waist, long legs, and an even smaller feet.

barbie gif 3.gif

While Mattel has always deflected body image arguments by emphasizing how they have stood behind female empowerment, Barbie’s broad career choice has not been a good enough answer to why her body is shaped the way it is.

barbie gif 2.gif

Now Mattel is getting it right. Not only will Barbie be available in all different shapes and sizes, but she will be found in an assortment of skin tones, eye colors, and hairstyles. According to Mattel’s president and COO Richard Dickson, today “Barbie is truly representing what girls see.”

tumblr_mifwx9ahih1s49x9io1_250

This isn’t the only change in the works for Mattel. Faced with a decline in sales, the large toy company has been forced to improve innovation and start making changes. This entails listening to what many parents and health officials have been saying regarding providing a variety of toys that will give girls and boys more confidence in their own body shapes.

Not only are trends changing in body image, but in gender also. Last year for the first time in Mattel’s history a commercial was aired featuring a boy playing with a Barbie doll.

barbie gif 1

So let’s give it up for Mattel! It’s about time children were able to play with dolls that showed how beauty can come in any shape, size or color.

giphy.gif

Source:

http://www.theverge.com/2016/1/28/10858366/barbie-mattel-tall-curvy-petite-size

http://www.nytimes.com/2016/01/29/business/barbie-now-in-more-shapes.html?_r=0

GIFs:

http://youtube.com/

http://giphy.com/

http://www.barbie.com/en-us

 

Target Audience: Females 16-50 years old, parents of young girls, classmates of MMC 6725.

Share on: Facebook, Twitter, Blog

How to be Popular on Facebook: Which Companies Know How to Post

Learning how to correctly brand on social media takes a lot of trial and error. When it comes to Facebook specifically, there are many big dog companies that seem to have figured this out early on and now have a knack for circulating posts across millions of users’ newsfeeds. Below are the top three brands that had the most-shared posts on Facebook in October 2015.

Buzzfeed

What they do right:

For starters, there isn’t just one Buzzfeed Facebook Page. While the popular website does specifically brand on one page, they have several other Facebook pages that are extensions of their brand, such as Buzzfeed Video, Buzzfeed BFF, Buzzfeed Food, etc. Anyone familiar with this website knows that it purely is for entertainment, and entertaining posts definitely have the ability to gain traction on social media. According to an article on SocialMediaExaminer.com, posts can’t be boring if you want them to be shared, and Buzzfeed rarely posts anything boring. Most of their posts actually consist of lists relatable to most people, including an image from the list as well as quote or line from the list.

What you can learn from them:

Having a lot of followers is important if you want to share with a lot of people, but to get you posts shared, make sure they are entertaining and relatable. Lists are an easy and great way to make people feel like you understand them, and when a person can relate to something so easily they are more likely to share it with someone else they know relates as well. This builds relationships between you and your followers, and then between your followers and who they share with.

Buzzfeed FB

HuffingtonPost.com

What they do right:

The Huffington Post is no stranger to posting articles with lists also, but what else they post are interesting stories that more than likely won’t be picked up by national or local news stations. Dabbling in politics, science, entertainment, and special interest, Huffington Post always uses bold headlines and quotes from stories to engage an audience online. They also post something new just about every hour, keeping their feed fresh and full of broad news.

What you can learn from them:

Posting often is important. This not only shows that you are engaged online, but it establishes a level of trust with anyone that may follow you showing that social media is a great way to keep up-to-date or in contact with you and your brand.

Huffington FB

FoxNews.com

What they do right:

As a well-known media and news station, there is no denying that Fox News falls a certain way when it comes to certain political issues and how they report them, on-air or off. On Facebook, these views are maintained, and followers can trust that the articles posted by Fox News are likely to share their same views. SocialMediaToday.com argues that “people care about causes more than brands” and FoxNews uses this on Facebook to post controversial stories that are sure to get people talking and sharing. They also use relevant and images for each story, as well as an important quote to gain more interest in each article.

What you can learn from them:

As a brand, you may want to be careful with what you share or post when it comes to controversial issues, but that doesn’t mean you can’t post something you know will have a lot of meaning to your audience. It’s very important to walk that line, but like it’s mentioned above, people care about causes and are more willing to share something that resonates with their beliefs.

Fox News FB

 

Yes, these all are well known an established brands, but that doesn’t mean what they do can’t be applied to smaller brands looking to market and circulate on social media. Growing an online presence takes time and dedication, but a little tweaking to what and how you post on Facebook can take you from barely noticed to popping up on millions of newsfeeds in no time. Lists, images, entertaining articles, and stories that mean something can really increase shares on Facebook, but always remember to post often to remain relevant and reliable.

 

Target Audience: Social Media and News class, new brand marketers, young professionals in the marketing field 18-34 yrs old.

Social Media Shared: Twitter, Facebook

Sources:

http://www.socialmediaexaminer.com/9-reasons-why-your-content-is-not-shared-on-social-networks-new-research/

https://www.facebook.com/FoxNews/

https://www.facebook.com/HuffingtonPost/?fref=ts

https://www.facebook.com/BuzzFeed/?fref=ts

Florida Kids and Family Expo IMC

expo blog pic1

About

The Florida Kids and Family Expo is an event that is being put together and hosted by My Central Florida Family– an organization that strides to be a one stop informative shop for families to find activities, events, and opportunities in the Central Florida/Orlando area. The Expo will be an annual event featuring live entertainment, 150 exhibitors, interactive stations, and more, held at the Orange County Convention Center each fall (source). This year the event will be held the weekend of August 29th– 30th and will host exhibitors ranging from party venues to schools, health services to camps. Entertainment will include live animals, bounce houses, meet and greets, and more. My Central Florida Family plans to host an event that is interactive for kids and informative for parents, all for less than the cost of taking the family to the movies.

Target Audience

To market the Florida Kids and Family Expo is to market to all families, traditional or not, mostly in the Central Florida area, but really anywhere. This event plans to appeal to school-aged children (0-17 years old), and their parents, grandparents, etc. This event is not limited to any families of any certain income, or any families in any certain area, though it most likely will fit best for families in Orlando and the surrounding areas. The event also plans to market to businesses that have the same target audience and therefore provide goods and services to families in Central Florida. Marketing to these businesses is a win/win for My Central Florida Family because they can increase available information for families while the business can potentially increase sales.

  • Strengths: The Florida Kids and Family Expo is a one of a kind event in the Central Florida area. At this time there is nothing that can compare in size or in the amount of exhibitors. This is a huge strength for the event because they have the chance to create an annual expo that will bring together all the best businesses and organizations as a great resource for families. This can become an event that not only families will look forward to, but current and future exhibitors as well. Being able to pull from the great businesses that market with My Central Florida Family is huge and should help make this event stand out as organized and well thought out.
  • Opportunities: This expo has the opportunity to capitalize on being one-of-a-kind. Promoting a family-friendly environment with a fun, interactive, and informative atmosphere, and out of the hot Florida sun is a big deal. This year’s goal is 15,000 attendees, but if this grows each year over, the event has the opportunity to spread to other parts of Florida as well.

Why should Florida Kids and Family Expo use an IMC Strategy?

“Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.” – MultiMediaMarketing.com

Having a strong IMC Strategy is key when putting together such a large event. If every channel marketing the expo is not on the same page, the message may come across as skewed or confusing and the event will look amateur and unorganized. A unified message will have a greater impact.

The blending of online and offline tools would provide the Florida Kids and Family Expo the ability to set themselves up so that it would be impossible for any future competition to stand a chance. I’ve already pointed out that being the first expo of its kind is a huge strength for Florida Kids and Family Expo, but it will be a strong IMC strategy that will keep them that way. Just like Dwight Griesman, Chief Marketing Officer at Forrester, stated- “it is not about bricks or clicks, but bricks and clicks” (source).Using traditional media (newspaper ads, radio ads, television commercials, billboards, etc.) as well as social media (Facebook, Twitter, Instagram, etc.) and additional mass media efforts (banner ads, email blasts, flyers, etc.) with all the same message and branding will increase reach which should help increase ROI and hit the goal of 15,000 attendees.

The use of correct marketing strategies can make or break an event such as this. It takes a lot of hard work and dedication to make sure a strong message is sent out and received by the target audience. It’s more than just use of the same colors, but keywords and phrases, images, sounds, and overall feel of the campaign that make a message come across as well thought out and professional.

red hot

Incorporating face-to-face interaction at the Red, Hot and Boom celebration on the 4th of July will not only help market the Florida Kids and Family Expo, but will increase brand awareness for My Central Florida Family. By providing a small preview of what the future event will be, future attendees can be confident that this event will be worth their time and money.

Including mobile marketing as well as billboards and radio advertisements will only further promote the Florida Kids and Family Expo.The more people that hear about the company and their efforts to provide great information to families, the better social media sites, websites, and events including the Expo will perform.

My Central Florida Family and the Florida Kids and Family Expo have a lot of great things going for them. With a little TLC to their Twitter and Facebook pages, a set up at the Red, Hot, and Boom,  and the use of a few additional advertising techniques, they definitely have the opportunity to bring in the 15,000 attendee to their big event at the end of August.

.

XYZ Company

XYZ Company, a heating and cooling company located in Western Massachusetts, is a new business that has taken on the social media world. I think taking a good look at the analytics provided for the week of March 11, 2015 for XYZ’s Facebook page will show that the small HVAC company has a lot of potential.

With XYZ being a new company, I greatly applaud their engagement activity. As you can see below, in this particular week they are consistently increasing likes as well as their total reach each week over. For having less than 200 page likes, the engagement level for this growing company is rather impressive.

Analytics 1

My views of XYZ’s Facebook analytics is that the company is growing on social media. I can see from their recent posts that they are currently running a special, but even without this special I believe that they will continue to increase in likes and the amount of people their posts reach for several weeks just due to the fact that they are new to the Facebook community. Chances are they already have several fans outside of social media, it just takes time for these fans to discover companies on Facebook and actually like their page.

Facebook’s analytics show that XYZ Company’s Facebook page reaches more men than women, but it’s liked by more women than men. These statistics are always important to consider so that the company knows who to gear their posts more towards. Age and location are always important also, and as expected, the majority of XYZ’s fans are 26+ years old and in the immediate Massachusetts area.

Analytics 4

Analytics 5

Now, onto XYZ’s actual Facebook post.

On February 27th XYZ posted “March Mini Split madness is here!…” and hit a maximum reach of 3.5k people. They again followed up with a similar post on March 15th but only received a reach of 731 people. What should be noted though is that even with the reach being a fifth of their first post, they still had some of the strongest engagement numbers over many of their other posts. Clearly this March special they are offering is a big deal, and it gains a lot of attention. XYZ should make note of this for the future. If the announcements of specials and giveaways continues to yield high engagement numbers and reach, it could pay off for them to continue marketing in this way.

One great thing that XYZ Company can take away from this breakdown is that the majority of their page likes come from ads, therefore that part of their IMC campaign is definitely working. But there is only one time that someone found their Facebook page from an external site. This is great information! This means that XYZ Company has the ability to increase how people find their Facebook page, and the ways to do so are infinite. In addition to their Facebook page, XYZ Company is active on Twitter, Google+, and Yelp. They could use these sites, as well as their main website, to cross promote and increase the amount of external referrals. XYZ Company also markets their business with direct mail, which they could consider adding social media icons on to let their current and potential customers know they can be found on social media. Email blasts, as well as banner ads promoted strategically on other websites (local newspaper website, radio websites, etc.) could also link to XYZ’s Facebook page and help to increase these numbers as well as overall page likes.

Analytics 2

Analytics 3

Overall, XYZ Company is on the right track. The first thing they should focus on is increasing the number of page likes they have. The more page likes XYZ Company has, the stronger the company will look and the more likely their SEO will increase as well. An article on Meltwater.com points out some of the best ways to increase Facebook likes for a new business. The number one thing they say about increasing likes is “to achieve success on Facebook you need a community” (source). XYZ Company is already following a lot of these suggestions, such as posting quality content that is relative to their company and running a contest, but they should also be sure to interact with similar businesses on Facebook as well as ask their current friends, business partners, and customers to like their page.

With more page likes comes increased engagement. Setting social media goals should definitely be a priority for XYZ Company. Whether this goal be to increase reach to 5000 people, or to hit 500 page likes by the end of the year, striving for these goals will only help boost how strong their Facebook page is, and probably their other social media channels as well. An article by Constant Contact suggests that using a Facebook business page can help small businesses get discovered by their next big partner/customer, therefore using Facebook strategically is critical XYZ Company, and I think they are definitely on the right track (source).

Customer Review Responses

The following is a sample post specifically for class. Below are my responses to sample reviews on TripAdvisor.

Hyatt Regency

The Post:

Post 1

My response:

We are so glad you enjoyed your stay!

We are very proud of our unique pool and happy your kiddos got the chance to ride the slide! Unfortunately afternoon storms are quite common in Orlando, but we want you to know that we will take your comment into consideration and work to clean the pool area immediately after bad weather has passed. After all, we want you to be able to enjoy every minute of your stay.

We apologize for any inconvenience you may have had at Fiorenzo. It is our most popular restaurant and during prime dining hours can be a bit busy. We want our guests to enjoy their dining experience as you did, therefore we never want to rush a table’s meal. Though our goal is to immediately seat those who have made reservations, we appreciate your patience and understanding. Next time give Urban Tide a try! If you and your family enjoy coastal cuisine in a stylish setting, you are sure to enjoy this popular restaurant. Bonus! Diners of Urban Tide also get to enjoy picturesque views of the Grotto Pool.

post 1 pic

How was your trip to the theme parks? We hope you had a great time! Our resort is conveniently located within minutes of Disney, Universal, SeaWorld, and even the Orange County Convention Center, so when you visit next remember we have shuttles to each destination! We understand that paying for parking can be a hassle, but we strive to provide stress-free and secure parking close to our hotel. We also provide valet services, and a concierge service should you be looking for additional local travel techniques.

We can’t wait to have you visit again! We appreciate your generous review and critique of our hotel and plan to take your comments into consideration. We aim for all of our guests, whether visiting for business or pleasure, to be able to enjoy their entire stay from the moment they walk through the doors.

The Hilton Fort Lauderdale Marina

The Post:

Post 2

My Response:

We understand that you did not enjoy your stay at our resort and we would like to offer our sincerest apologies. We pride ourselves on providing a great guest experience and are very disappointed that we could not provide you that experience during your exciting trip for your 10 year reunion.

First off, we would like to thank you for taking the time to review our property. We truly value the opinions of our customers. Though we cannot go back in time and fix the problems you encountered, we want you to know we have heard you. Since your stay we have addressed the issue with housekeeping, as well as with the cleanliness of the showers.

We want you to know that we enjoy sharing our destination with visitors, and that there is no excuse for a pool in South Florida to not be kept to the highest of standards. We have since made our pool area a higher priority so that it can be enjoyed at all times by all guests with no concern of cleanliness.

Post 2 pic

Lastly, we would like to thank you for pointing out the dangers of our metal gate box, as well as the furniture in our rooms. Without someone pointing out things that do not work on our property, there is no way we can improve them for future guests. Your critique is very critical to us providing the best hospitality for guests.

If you decide to give us a third chance, we would love to have the opportunity to speak with you directly. We wish you the very best, and hope that we may see you again in the future.

#FlowerandGarden2015

Walt Disney World hosts a variety of events each year that makes the magical theme park even more of a dream experience. From the Food & Wine Festival to Mickey’s Not So Scary Halloween, each event boasts additional excitement for anyone planning to attend at that time.

From March 4th through May 17th Walt Disney World’s Epcot will be hosting the 2015 International Flower & Garden Festival. Though I am far from ever being a social media specialist for Disney, below is my attempt at planning out the month of April for a few of Epcot’s social media sites (which means this list of posts is 100% hypothetical and should not be taken seriously).

Note: FB= Facebook post and Tw= Twitter post

Monthly Goal

This month our goal is to increase engagement with consumers as well as increase Twitter and Instagram likes by trending #flowerandgarden2015. Our objective is not only to drive guests to the International Flower & Garden Festival this year, but to share pictures that will increase engagement and drive new guests to attend in future years during this annual festival.

Week #1

Wed. April 1st

FB: It’s snowing! APRIL FOOLS! But Elsa and Anna are making quite a scene at this year’s International Flower & Garden Festival #flowerandgarden2015 (picture of Frozen topiaries)

Tw: We aren’t feeling foolish, but we are feeling Goofy…about Spring! #flowerandgarden2015 (picture of goofy topiary)

epcot

Thurs. April 2nd

FB: There’s a (garden) snake in my boot! #flowerandgarden2015 (picture of Woody topiary)

Tw: Too infinity and beyond! #flowerandgarden2015 (picture of Buzz Lightyear topiary)

epcot buzz

Fri. April 3rd

FB: Did you know 2015 is the year of the Ram? #flowerandgarden2015 (picture of garden)

Tw: Kung Fu Punch is the perfect way to start the weekend #flowerandgarden2015 (picture of drink in China)

Sat. April 4th

FB: It’s the weekend!! What do you have planned? How about a trip to Epcot? You don’t want miss this year’s International Flower & Garden Festival.

Tw: What is your favorite treat at Epcot? #flowerandgarden2015

Sun. April 5th

FB: Hakuna Matata! (picture of The Lion King display)

Instagram: Name that Princess! #flowerandgarden2015 (picture of Cinderella)

Week #2

Mon. April 6th

FB: This week we want to show off some of the AMAZING food Epcot offers during the International Flower & Garden Festival. First up, look at this delicious “Piggylicious” cupcake! Bacon, maple frosting, and pretzels! #flowerandgarden2015 (picture of cupcake)

Instagram: A little sweet, a little salty, and BACON! #flowerandgarden2015 (picture of cupcake)

epcot cupcake

Tues. April 7th

FB: Fruit Sushi? Frushi! You’ve got to taste this. #flowerandgarden2015 (picture of frushi)

epcot frushi

Tw: One tequila, two tequila, three tequila, flight! #flowerandgarden2015 (picture of tequila flight)

Wed. April 8th

FB: Did you know Epcot has a Pineapple Promenade? Bet you’ve never tried pineapple on your hotdog! #flowerandgarden2015 (picture of Pineapple Dog)

Instagram: Florida fresh. #flowerandgarden2015 (picture of feast of flowers farmhouse ale)

Thurs. April 9th

FB: Looking to spice things up? You’ve got to try this ghost pepper-dusted tilapia with melon slaw. #flowerandgarden2015 (picture of tilapia)

Tw: Isn’t it pretty?! Frozen Desert Violet Lemonade (non-alcoholic) #flowerandgarden2015 (picture of lemonade)

Fri. April 10th

FB: Pistachio Baklava! The Taste of Marrakech can be found at the Morocco Pavilion, including this treat. #flowerandgarden2015 (picture of baklava)

FB: Young Men! And women… tonight The Village People take the stage. You don’t want to miss this! April 10th-12th #flowerandgarden2015

Instagram: Limoncello Panna Cotta. Need we say more? #flowerandgarden2015 (picture of limoncello)

Sat. April 11th

FB: Have all your gardening questions answered by the experts from 10a-4pm every weekend at the Festival Center #flowerandgarden2015

Tw: Do you like to garden?#flowerandgarden2015

Sun. April 12th

FB: It’s the last night to catch The Village People performing live as part of our Garden Rock Concert Series. Don’t miss it! #flowerandgarden2015

Instagram: Name that Princess! (picture of Aurora)

Week #3

Mon. April 13th

FB: Check out Miss Piggy! She sure does look good in green #flowerandgarden2015 (picture of Miss Piggy topiary)

Tw: Don’t miss @JonSecada this weekend 4/17-4/19 #flowerandgarden2015

Tues. April 14th

FB: Only one month left. Who is planning to visit? #flowerandgarden2015

Tw: You know you want one. #flowerandgarden2015 #magicband (picture of Frozen magicband)

epcot magicband

Wed. April 15th

FB: Loving the food? Every Friday, Saturday, and Sunday at 3pm free cooking demonstrations will take place at the Port of Entry. Don’t miss this great opportunity to learn from Disney’s chefs!

Tw: Have you checked out the hands-on presentations on the Greenhouse Stage yet? #flowerandgarden2015

Thurs. April 16th

FB: If your best friend was one of the seven dwarves, which one would he/she be? #flowerandgarden2015 (picture of Snow White and the 7 dwarves)

epcot dopey

Tw: Do you love dogs? We sure do #flowerandgarden2015 (picture of Lady and the Tramp)

epcot lady tramp

Fri. April 17th

FB: Good food, great music, and beautiful gardens. Pack your bags and visit Epcot this weekend! #flowerandgarden2015

Tw: No weekend plans? It’s gorgeous at Epcot. Come visit! #flowerandgarden2015

Sat. April 18th

FB: Lightning McQeen wants you to check out the Cactus Road Rally #flowerandgarden2015 (picture of Cactus Road Rally)

Tw: Up and at-em! It’s a gorgeous day to pose with some topiaries! #flowerandgarden2015

epcot mickey minnie

Sun. April 19th

FB: Earth Day is April 22nd. What are your plans to celebrate? #flowerandgarden2015

Instagram: Name that Princess! (picture of Anna)

Week #4

Mon. April 20th

FB: Have you seen our mini gardens yet? #flowerandgarden2015

Tw: Shakespeare inspired us this year #flowerandgarden2015 #minigarden

Tues. April 21st

FB: Tomorrow is Earth Day! How are you celebrating? #flowerandgarden2015 #earthday

Tw: Let’s keep our planet beautiful. Earth Day is tomorrow! #flowerandgarden2015 #earthday

Wed. April 22nd

FB: Happy Earth Day! We have a special treat for you! Stay tuned for the unveiling of an awesome sand sculpture based on Monkey Kingdom. #flowerandgarden2015

FB: Ta-Da!! How awesome is this?! #flowerandgarden2015 (picture of sand sculpture)

Tw: Happy Earth Day! Come celebrate with us! #flowerandgarden2015

Thurs. April 23rd

FB: Mike and Sully have themselves quite a Monstrous Garden. Check it out at Imagination Walkway and come play with us! #flowerandgarden2015 (picture of monstrous garden)

epcot monsters

Tw: Don’t miss @theGuessWho this weekend 4/24-2/26 #flowerandgarden2015

Fri. April 24th

FB: When the sun goes down, our gardens light up! #flowerandgarden2015 (picture of illuminated gardens)

Tw: What do you know about monarch butterflies? #flowerandgarden2015 #butterfliesonthego

epcot butterflies

Sat. April 25th

FB: It’s Florida Fresh Weekend! Come learn why Florida is one of the top agriculture producing states in the country #flowerandgarden2015

Tw: It’s Florida Fresh Weekend! Come see demonstrations on the Fresh Epcot Stage #flowerandgarden2015

Sun. April 26th

FB: Are you excited for the new Disney-Pixar movie Inside Out? We are. And we have a garden to prove it! #flowerandgarden2015 (movie preview included)

Instagram: Name that Princess! (picture of Belle)

Week #5

Mon. April 27th

FB: There aren’t many days left! Don’t miss out! The 2015 International Flower & Garden Festival ends May 17th! #flowerandgarden2015 (link to information)

epcot flowers

Tw: This weekend is the Hibiscus Show! Who plans to be here? #flowerandgarden2015

Tues. April 28th

FB: Monday-Thursday Twinings of London is hosting an English Tea Garden Tour at 3:30pm and 5:30pm. We’re positive you’ll love it!

Tw: Tea tours?! Yup. We’ve got those. #flowerandgarden2015

Wed. April 29th

FB: We’ve got prehistoric plants that are sure to rock you’re world #flowerandgarden2015

Tw: Don’t miss @TayloreDayne this weekend 5/01-5/03 #flowerandgarden2015

Thurs. April 30th

FB: Don’t forget to stop by the Festival Center Shop to snag some awesome Flower & Garden Festival-themed merchandise! #flowerandgarden2015

Tw: There is so much to see! Good thing we offer tours #flowerandgarden2015 (bit.ly to Epcot Gardens of the World Tour info)

Event Source:

http://www.wdwinfo.com/wdwinfo/guides/epcot/events/ep-flower-garden.htm

Pictures via Instagram

Tumblr.

tumblr logo

Frustrated by the limitations of Flickr, WordPress, Blogger, and YouTube, and inspired by German blog anarchaia and American tumble log Projectionist, David Karp created what soon would be the number one social media site for adults 18-29 years old. Tumblr, a platform for microblogs, was created in early 2007 as an aesthetically pleasing yet simple design for people to blog with text, photos, audio, or quotes. The best way to explain the site is a perfect mix between Pinterest and Twitter (source).

Appealing to a millennial audience, Tumblr is short form blogging that is very user friendly. It takes thirty seconds to sign up (literally!), and allows a user to instantly start following blogs, or begin blogging content themselves in a matter of minutes. The greatest thing about Tumblr is that if someone wants to remain completely anonymous, they can do so. Users can set their blogs to be private so that passwords must be entered correctly in order for outside users to read them. Screennames are offered at signup that are completely random and link in no way to a person’s identity. No profiles need to be set up, no information verified besides an email address, and no personal pictures attached. It is simply your username and whatever it is you want to share with the world, should you decide to do so (source).

Tumblr Start

What makes Tumblr so unique is that it takes the best of other social media sites and combines them. This list below, created by The Content Wrangler, perfectly sums up how Tumblr is like the others, but better yet-

  • Like Twitter, Tumblr allows you to discover new content using hashtags.
  • Like Facebook, Tumblr encourages sharing by allowing you to like and reblog a post.
  • Like Pinterest or Instagram, images are huge on Tumblr. 78% of Tumblr posts are photos or images.
  • Like YouTube or Vine, video content is popular on Tumblr, where videos under 1 minute in duration outperform longer ones by about 40%.
  • Like WordPress, you can create blog posts and put them up on Tumblr, comment on other’s posts and follow someone whose blog you fancy.

The shorter the comment and the better the Gif is the way to become popular on Tumblr. The most popular posts are not wordy. And the best thing about Tumblr is that should you want to share your content on other social media websites, you can do that too!

tumblr pic 1

The most recent statistics I could find come from ExpandedRamblings.com, which state that Tumblr receives 120,000 signups each day of the year, generating 300 million unique visitors monthly, 900 posts per second, and 113.6 million posts per day. As of January 2015, the site has 217 million blogs and 99 billion posts.

SearchEnginePeople.com states that almost 40% of Tumblr users are under the age of 25, 52% are female, and 56% of the audience has some sort of college education. In 2013, Tumblr was acquired by media giant Yahoo!, who bought the company for $1.1 billion with the objective of expanding the site’s audience by 50% and increasing traffic by 20%. According to an article by Adweek.com, as of November 2014, despite rumored fear that Yahoo! would somehow make Tumblr uncool, the company had instead grown substantially since the acquisition. Monthly users increased to 400 million and the amount of user-generated blogs doubled.

tumblr yahoo

When Tumblr was launched in 2007, it only took two weeks for the site to gain 75,000 registered users, according to MIT Technology Review. In 2010, the site became mobile friendly, and by 2012, an app was created for Apple and Android phones. From 2012 to 2013 Tumblr’s mobile engagement alone grew 251% (source).

The site also is home to many big brand blogs, such as Adidas, Huggies, Elle, Travel Channel, and College Humor. Since follow, like, and reblog features are built in, the ability for good content to spread is easy and therefore offers a great opportunity for brands to gain awareness. Though Tumblr may work for several brands, it is not the social media site for all. Socialfresh.com put it perfectly when they said the following-

“Photos, videos, quotes and questions are the currency in the Tumblr ecosystem. A little attitude, edginess, and inspiration also plays very well amongst its members. The brands that have access to large amounts of this type of media are, not surprisingly, the brands that have embraced Tumblr the most.”

tumblr brands

Tumblr is a unique and highly effective social media site. It might not quite reach the numbers that Facebook, Twitter, and Google+ have right now, but its quick growth is something that shouldn’t be ignored. The site offers the best parts of every other social media site, along with blogging and anonymity. The numbers simply can’t be ignored. Though some articles may report that Yahoo! overpaid or made a terrible acquisition, with time I believe that this platform will grow to be the biggest social media/blogging website of them all.

For additional fun facts about Tumblr, check out my short and sweet Prezi Presentation here!

Tumblr infographic