How to be Popular on Facebook: Which Companies Know How to Post

Learning how to correctly brand on social media takes a lot of trial and error. When it comes to Facebook specifically, there are many big dog companies that seem to have figured this out early on and now have a knack for circulating posts across millions of users’ newsfeeds. Below are the top three brands that had the most-shared posts on Facebook in October 2015.

Buzzfeed

What they do right:

For starters, there isn’t just one Buzzfeed Facebook Page. While the popular website does specifically brand on one page, they have several other Facebook pages that are extensions of their brand, such as Buzzfeed Video, Buzzfeed BFF, Buzzfeed Food, etc. Anyone familiar with this website knows that it purely is for entertainment, and entertaining posts definitely have the ability to gain traction on social media. According to an article on SocialMediaExaminer.com, posts can’t be boring if you want them to be shared, and Buzzfeed rarely posts anything boring. Most of their posts actually consist of lists relatable to most people, including an image from the list as well as quote or line from the list.

What you can learn from them:

Having a lot of followers is important if you want to share with a lot of people, but to get you posts shared, make sure they are entertaining and relatable. Lists are an easy and great way to make people feel like you understand them, and when a person can relate to something so easily they are more likely to share it with someone else they know relates as well. This builds relationships between you and your followers, and then between your followers and who they share with.

Buzzfeed FB

HuffingtonPost.com

What they do right:

The Huffington Post is no stranger to posting articles with lists also, but what else they post are interesting stories that more than likely won’t be picked up by national or local news stations. Dabbling in politics, science, entertainment, and special interest, Huffington Post always uses bold headlines and quotes from stories to engage an audience online. They also post something new just about every hour, keeping their feed fresh and full of broad news.

What you can learn from them:

Posting often is important. This not only shows that you are engaged online, but it establishes a level of trust with anyone that may follow you showing that social media is a great way to keep up-to-date or in contact with you and your brand.

Huffington FB

FoxNews.com

What they do right:

As a well-known media and news station, there is no denying that Fox News falls a certain way when it comes to certain political issues and how they report them, on-air or off. On Facebook, these views are maintained, and followers can trust that the articles posted by Fox News are likely to share their same views. SocialMediaToday.com argues that “people care about causes more than brands” and FoxNews uses this on Facebook to post controversial stories that are sure to get people talking and sharing. They also use relevant and images for each story, as well as an important quote to gain more interest in each article.

What you can learn from them:

As a brand, you may want to be careful with what you share or post when it comes to controversial issues, but that doesn’t mean you can’t post something you know will have a lot of meaning to your audience. It’s very important to walk that line, but like it’s mentioned above, people care about causes and are more willing to share something that resonates with their beliefs.

Fox News FB

 

Yes, these all are well known an established brands, but that doesn’t mean what they do can’t be applied to smaller brands looking to market and circulate on social media. Growing an online presence takes time and dedication, but a little tweaking to what and how you post on Facebook can take you from barely noticed to popping up on millions of newsfeeds in no time. Lists, images, entertaining articles, and stories that mean something can really increase shares on Facebook, but always remember to post often to remain relevant and reliable.

 

Target Audience: Social Media and News class, new brand marketers, young professionals in the marketing field 18-34 yrs old.

Social Media Shared: Twitter, Facebook

Sources:

http://www.socialmediaexaminer.com/9-reasons-why-your-content-is-not-shared-on-social-networks-new-research/

https://www.facebook.com/FoxNews/

https://www.facebook.com/HuffingtonPost/?fref=ts

https://www.facebook.com/BuzzFeed/?fref=ts

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